we believe in preserving people's dignity.
Most often, we work with ministries and non-profit organizations who help people in vulnerable situations. Whether we are filming an interview with someone about a former domestic violence situation, or photographing someone with scars from illness, our primary goal is to preserve their humanity and make the end result something they would be proud to share.
WE BELIEVE STORYTELLING IS ONE OF THE MOST POWERFUL FORMS OF COMMUNICATION.
For whatever reason, people are wired to remember stories. Before the technological era, people passed important information down between generations through the use of stories. People love to get to know characters. We can remember the conflicts the main character faced, and can very quickly find a way to relate to his/her feelings. Stories, for at least a short time, transport us to a different time and place, allowing us to imagine what it's like in another person's shoes. If used well, storytelling is a powerful tool to get people to remember what you want them to know about your brand/cause.
we believe the best way to tell a big story is to tell a small one.
Many of our clients work to address big problems that don't have easy or clear solutions, like child poverty, conflict, or illnesses. Something we often hear is, "This problem is bigger than any of us who work here. We may not see this resolved or even improved in our lifetime, but we're still going to do everything we can to address it." If the people working to end a major crisis feel that their effort is just a drop in the bucket, you can bet the audience they're trying to reach feels powerless to make any lasting change with any help they could offer. However, if you tell the story of one person you've helped, and show just how deeply their life has been impacted by that help, your audience will feel encouraged and empowered to help someone just like the person in your story.
Similarly, if you want your audience to understand a problem, it is best to show how one individual person's life has been impacted by it. That way, your audience learns to care for that person and remembers the circumstances that person has encountered. It means a whole lot more to people to hear that little Aiden couldn't go to school because his family was homeless and didn't have a permanent address than it does to hear that there are five thousand homeless children in his city.